Search Engine Optimisation is far more than simple advertising, it’s an integral part of the marketing process.
Search Engine Optimisation/SEO is about bringing your business to the attention of prospective customers/clients. With the majority of small business website traffic coming from organic search, SEO should be taken seriously.
TAPE can create a tailored package that allows us to make your website fully compliant with all major search engines requirements and help increase your visibility through greater off-site linking and content marketing. We provide this competitive service to businesses throughout the United Kingdom.
SEO is marketing. It’s a technical and creative process that can be used to reach business goals. It’s that simple.
Here are some typical goals for an SEO campaign:
· Make parts of the website more valuable to visitors
· Increase visits to the website from potential customers
· Increase enquiries & sales from new & existing customers
TAPE will make changes to the code and content of your website so that search engines know that the subject of your website is these keywords and phrases your customers are searching for.
We make your website fast, more secure and easy to use so that people are likely to buy or make an enquiry. Search engines like fast and secure websites.
We add things to your website to make it stand out more, enough to make people want to buy/enquire/come back in the future. Search engines also like websites that are easy to use.
We make your website popular on the internet by getting traffic from links on other websites.
When search engines see some other website linking to yours, they see that you’re popular on the internet and rank you higher.